Blockchain Infotech
We Make IT Happen
Location
United States
Role
Branding & Marketing
Year
2018
Blockchain Infotech is a company dedicated to the growth and adoption of enterprise blockchain. Experienced in enterprise-grade blockchain framework, Blockchain Infotech helps organizations to enhance the existing workflows, achieve transparency, and improve customer experience.
Listening to the people who conceived the idea of this company helped me define a direction for what would become the new brand. The keywords: energy, simplicity, and timelessness. The challenge was to develop a visual identity that would have a modern and bold concept, and that would support a strong yet timeless brand.
About the symbol
The building blocks of a brand
The lines are formed at 90° maintaining the same distance to form a perfect square or a block. These blocks then form the letter B and the letter I which represent the name of the company. The icon made of interconnected blocks depicts the dynamism and agility of the company’s vision to change the way the world works.
Typeface
The choice of typography reinforces the minimalist and bold sentiment desired for the identity.
“We were impressed by how quickly Renu understood our brief, and responded to feedback so promptly and accurately. We also really appreciated being presented with options at every step of the way, which gave us an opportunity to work collaboratively and generate some new ideas that we hadn’t considered ourselves.
Blockchain Infotech is delighted with the logo Renu developed for us, and we happily recommend her.”
-Blockchain Infotech